Myers Briggs

Our Role

Bouta was hired for two projects:
(1) The first project was a newsroom where every week, 3-5 concepts were pitched for the MB team to then execute. These concepts were a mixture of on-trend and original concepts
(2) The second project was a series of testimonial videos of a college student taking the MBTI test that were in both Youtube and Tiktok formats

The Client

The Myers-Briggs Type Indicator is a self-report questionnaire used in personality typology to identify different psychological preferences in how people view the environment and make decisions